Our client, an e-commerce business specializing in animal catering, faced a significant operational bottleneck. Each morning, their team manually printed vast numbers of labels one by one to attach to individual meal packages. Crucially, they also had to manually click within Shopify to confirm each label was printed. This manual process was time-consuming and highly prone to errors.
They approached us seeking to automate label generation and printing. Their primary goal was one-click printing of all necessary labels, directly integrated with their Shopify data. Also, they specifically aimed to achieve a truly customized label that could convey comprehensive product details and reinforce their brand. Given they operate with Zebra Technologies printers, it was crucial that these new, detailed labels were precisely rendered on their existing hardware.
The market offered no off-the-shelf solution that met their nuanced requirements. This drove them to seek a custom integration with Shopify and Zebra Technologies printers, a solution that could truly change their fulfillment process.
We developed a unique server-based application that seamlessly integrates with a local printer application. The printing process is now fully automated. The team can now print every label with a single click, or even set up automated printing schedules at predetermined times.
The integration with Zebra Technologies label printer is also a bespoke solution, as no existing market offering could precisely handle the client's needs for printing on specific Zebra printer models, accommodating their chosen paper type and sticker format, nor allowing for the desired level of custom label design.
Their previous Shopify setup offered severely limited label customization. Our solution unlocked the ability to include vital information directly on labels, such as preparation instructions, meal nutritional values, and a fully expressed unique brand identity. This ultimately created an informative, and visually appealing packaging experience for pet owners, enhancing brand perception.
A significant challenge revolved around rigorous label testing to ensure precise printing. This required continuous access to the client's specific Zebra printers throughout the development phase. Fortunately, Bright Inventions, as a registered Zebra Technologies partner, possesses both the necessary hardware access and extensive experience with printer integrations. This allowed us to conduct real-time print tests and iterative adjustments, ensuring every detail of the custom labels was perfectly rendered from the outset.
Our solution delivered a unique brand experience for the client's customers, allowing Boosa & Co to truly stand out in the competitive animal catering market. Internally, we accelerated the team's daily workflow, freeing them from the manual burden of label printing and enabling them to focus on core business operations.
